fun is the easiest way to change

On this sunday morning the 11th of October I read this great article on Molblog about the new campaign of Volkswagen; the fun theory. In their statement that you can change people's everyday behavoir by making things fun I watched this fantastic 'piano staircase' experiment; can we get more people to take the stairs over the escalator by making it fun to do?



Need to know fact:66% percent more people than normal use chose the stairs over the escalator.

Nice to know fact: do you know a fun way to change people everyday behavior for the better? Plug your idea on the site and maybe you win the 'fun theory award' (receiving the fun award and 25000 kroner). All entertaining and brings to life the idea that an everyday action can be made more appealing through the addition of fun!

mayorijk to know fact: I am already waiting for this introduction in Holland. In my rest of the day of spending I brood to a fun idea to change people's everyday behavior for the better....